Google Ads (Search Ads)
Search Ads are a type of Pay-Per-Click (PPC) advertising that is displayed on search engine results pages (SERPs) based on specific keywords and targeting criteria. Advertisers bid on relevant keywords that users are searching for, and when a user types in a search query, the search engine displays ads based on the keywords and relevance to the query.
Search ads typically include a headline, description, and URL, and are displayed above or below organic search results. Advertisers only pay when a user clicks on their ad, and the cost per click is determined by the competition for the targeted keywords.
Search ads can be highly targeted based on factors such as geographic location, device type, and time of day. This allows advertisers to reach their desired audience and increase the likelihood of conversions. Search ads can be a highly effective form of digital advertising for businesses looking to increase visibility and drive traffic to their website.
Google Ads(Display Ads)
Display Ads are a type of online advertising that appear on websites, apps, and social media platforms. These ads typically include a combination of images, text, and videos to promote a product, service, or brand.
Display ads can be highly targeted based on a user’s demographics, interests, behaviors, and location. Advertisers can choose to display their ads on specific websites, apps, or social media platforms that are relevant to their target audience.
Unlike search ads, display ads are not triggered by specific search queries and are typically displayed to users who are browsing online. Display ads can be highly effective in raising brand awareness, reaching a wider audience, and driving traffic to a website.
Display ads can be purchased on a cost-per-click (CPC) or cost-per-thousand impressions (CPM) basis, depending on the advertiser’s goals and budget. Advertisers can track the performance of their display ads and adjust targeting and bidding strategies to improve their results.
Social Media Ads
Social Media Ads are a type of online advertising that appear on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. These ads can take many forms, including images, videos, carousels, and stories.
Social media ads are highly targeted based on various criteria such as demographics, interests, behaviors, and geographic location. Advertisers can choose to display their ads to specific audiences, increasing the likelihood of reaching their ideal customers.
Social media ads can be purchased on a cost-per-click (CPC) or cost-per-impression (CPM) basis, depending on the advertiser’s goals and budget. They can be used to promote a wide range of products, services, or content, and can be highly effective in driving traffic to a website, increasing brand awareness, and generating leads.
Social media advertising allows advertisers to track the performance of their ads in real-time and adjust targeting and bidding strategies to optimize their results. Advertisers can also use social media advertising to retarget users who have interacted with their brand or website, increasing the likelihood of conversion.
Video Ads
Video Ads are a type of online advertising that use video content to promote a product, service, or brand. These ads can be displayed before, during, or after video content on various platforms such as YouTube, Facebook, Instagram, and others.
Video ads can be highly engaging and effective in capturing a user’s attention, communicating a message, and driving conversions. They can take many forms, including short-form and long-form videos, product demos, tutorials, and animations.
Video ads can be highly targeted based on various criteria such as demographics, interests, behaviors, and geographic location. Advertisers can choose to display their ads to specific audiences, increasing the likelihood of reaching their ideal customers.
Video ads can be purchased on a cost-per-view (CPV) or cost-per-click (CPC) basis, depending on the advertiser’s goals and budget. They can be used to increase brand awareness, drive traffic to a website, or promote a specific product or service.
Advertisers can track the performance of their video ads and adjust targeting and bidding strategies to optimize their results. Video ads can be a highly effective form of digital advertising for businesses looking to increase engagement and drive conversions.
Shopping Ads
Shopping Ads are a type of online advertising that appear on search engine results pages (SERPs) and other e-commerce websites. These ads are used to promote specific products and typically include an image, title, price, and merchant name.
Shopping ads are highly targeted based on product data such as product type, brand, category, and price. Advertisers can choose to display their ads to users who are searching for specific products or browsing related websites.
Shopping ads can be highly effective in driving traffic to an e-commerce website, increasing brand visibility, and generating sales. These ads allow users to see relevant product information at a glance and make informed purchasing decisions.
Shopping ads can be purchased on a cost-per-click (CPC) basis, and advertisers can set budgets and bidding strategies based on their goals and budget. Advertisers can track the performance of their shopping ads and adjust targeting and bidding strategies to optimize their results. Shopping ads can be a highly effective form of digital advertising for e-commerce businesses looking to increase sales and drive conversions.
